1.Straighten, Curl,Flip,Style 2.Versatile "all in one" ergonomic design 3.Flash quick heating. Swivel cord 4.Create silky shiny hair instantly 5.Reaches 410 Degrees (Non Adjustable Temp Control) 6.On/Off Switch on the Inside to Prevent Accidental Turn Off 7.Approximately 6 to 8 Seconds for it to Heat Up- 10 Foot Swivel Cord to Prevent Tangling Up 8.while Using Beware of Refurbished or Chi Knockoffs on other Untrusted Websites 9.The Farouk Chi Ceramic Flat Iron is the #1 Selling Iron Today! 10.The Chi Iron uses the power of positive ions to help repel particles from the air so your hair stays cleaner and healthier. 11.Its 1 inch plates produce negative ions while sealing the cuticles and locking in your hair color creating a silky salon touch to any look. 12.This iron is so versatile that it can also curl or flip your hair